My Role: UX / UI Design, Branding, Research & Development
The Challenge
Dynamax aimed to create a powerful online presence that would strengthen its brand identity, core values, and long-term vision. By crafting a captivating narrative, we sought to connect with users, maintain relevance, and capture their attention. To drive sales, we focused on building a bold, user-centred e-commerce website and executing a strategic social media approach that leveraged both paid and organic platforms.